Fresh ideas and individual solutions
Product design is both an integral part of new developments and the systematic continuation of existing products.
Regardless of whether it is about complex overall projects or the support of detailed solutions, we accompany you from the initial idea to the marketable product. Right from the beginning, the highest design quality and a comprehensive approach are the standard. Therefore, we take into account aesthetic and socio-cultural as well as ecological, material and functional aspects and we develop products that go far beyond the compliance of purely technical requirements.
When form and function are in harmony, this is your decisive competitive advantage.
Brainstorming and creative ideas
The power of imagination!
Our main objective as a creative part of an interdisciplinary department is to solve complex problems, to develop new modes of thinking and to use our skills in generating new ideas.
In the process of creative thinking, various creativity techniques and innovation methods are incorporated, which promote and accelerate the process of research.
We highlight your idea, illustrate it comprehensible and develop it further with versatile design approaches. Even requirements which are hard to imagine, conditions or structures can be represented and demonstrated with creative design work easier and more logical.
This is an essential part of successful product development, because at the very beginning of a vision, the textual level is usually insufficient to clearly define and record first approaches, expectations, questions and problems.
You have the aim and we find, show and develop the path to it.
We offer you:
- creativity techniques, innovation methods and design visualization
- interdisciplinary thinking and approach
- exchange of ideas
- design thinking
Great design is invisible!
We consider good design as the linking of social, economical, cultural and technological developments. In the role of idea generator, presenter, visionary and imaging facilitator, we accompany you in the execution of innovative and change-targeted products and processes.
A comprehensive approach and a dynamic development process position your product purposefully and give it an distinctive unique selling point. This dynamic enables us to remain flexible in project work and to respond to new requirements at short notice.
The objective is to promote you as our customer in your business and to show you the various possibilities of product development. Together we find new ways, strategies and solutions.
We are happy to advise you in a first meeting.
The first impression counts!
With a convincing product presentation, you build a connection between the product, the customer and your brand or company. In order to clearly understand the extensive functions, features and characteristics of a product, it requires a professional product presentation that contains the necessary depth of information and yet focuses on the essentials.
In the presentation, the uniqueness of your product must be reflected to the outside and still give the customer leeway for its own interpretation. The focus of a convincing product presentation is on the design, the preparation of the textural content and the reasonable structuring.
Scope of services:
- graphical, visual and creative preparation
- common collection of ideas among other things with mood boards
- textual and conceptual structuring
For the elaboration and presentation of an idea up to the finished product we use the most modern technical possibilities in the field of 2D- and 3D-processing, -construction and -visualization.
Customized to the particular project, these innovative working tools help us to explore and define at an early stage different variants and requirements in the fields of shapes, color, surface, materiality and modularity. Once 3D models or media are created, they can be adapted at any time with little effort to the changed requirements and preferences of the customer. On the one hand, this minimizes cost-intensive investments, such as for example, for prototypes and mock-ups, and at the same time you already get a precise insight into the form and functionality of an idea during the design process.
For principal decisions, it still requires a real connection to the product. The customer or user must experience the product, perceive it multi-sensory and grasp it. Concerning this you can rely on our services in the field of sampling and prototyping. Photorealistic representations allow you an early, professional presentation of your product solutions and integration into the product portfolio.
Product and concept development
In strategic product and concept development, we can rely on a comprehensive repertoire of design methods and implementation strategies.
This project phase lays the foundation for further alignment and positioning of the product on the market.
The quality of a product is defined on the basis of craftsmanship quality, but also by incorporating formal design. An excellent product is the result of the well-balanced interaction of many factors the designer brings together in one product, such as:
- easy production and installation
- usage of sustainable materials
- high aesthetic standards
- elaboration down to every detail
- market relevance
The combination of these and other requirements is the aim of a professional product and concept development.
Scope of services:
“JINX” is an in-house development and self-initiated new development. From the first idea to the finished serial production stage, this product passed all the steps of a product and concept development.
“JINX” is a unique light furniture that can be elegantly adapted to various usage situations in the furnishing and the object area. It combines several functions and meets the highest design requirements. Interior lighting, table, power supply and USB charging station are combined in one object and form the unique selling point (USP) of this product.
Trends and future opportunities in mind!
In market research and competition analysis, we rely on a continuous and constantly updating observation of needs-based consumption and capital goods.
Here, knowledge and trends from the fields of design, architecture, fashion, culture, society, psychology, technology, digitalization, mobility, materiality, production etc. are included and provide information about general market characteristics and market strategies. This know-how makes it easier for you to make decisions about new business models, product launches or product enhancements and creates a significant competition advantage towards your competitors.
We are glad to advise you in the development of unique selling points, in order to set the right course for your economic success in the future.